Hemsö wanted a concept that showcased how their properties enhance communities, from preschools and schools to nursing homes. We developed a narrative where we follow a boy and his mother over the course of 40 years, illustrating Hemsö's enduring presence throughout their lives.

With a very modest budget, we focused on a few impactful, storyboarded visuals that was propelled forward through match cuts and a varm voice-over.