ALANDIA

Alandia, a boat insurance provider, wanted a campaign that would bring attention to the importance of insurance in real-life maritime accidents. In partnership with Make Your Mark, we sought to tell true stories of individuals who had experienced these moments at sea, transforming their experiences into powerful testimonials.

At the heart of the campaign was the message "Våga Fråga" or "Dare to Ask.” where we wanted to encourage people to ask the “stupid” questions regarding their boat or boat insurance. By addressing these concerns, we aimed to lower the stigma and showcase that everyone makes mistakes.

Production Company: Pentagram Film