KIDS BRAND STORE

Kids Brand Store sought to create a manifesto that explored the profound emotional experiences of adolescence. Drawing inspiration from the brand’s lightning bolt logo, we developed a narrative encapsulated by the slogan “Be The Thunder.”

The film focuses on themes of belonging, self-expression, and identity, showcasing a diverse group of teenagers with unique lives, challenges, and styles. Despite their differences, they are united by a shared desire to express themselves through Kids Brand Store apparel.

Production Company: Pentagram Film